Founded in 1987 by Ben and Luanne Russell, CARE Alabama is the only statewide campaign that raises and matches funds before sending them to CARE, one of the world's leading humanitarian organizations fighting global poverty. In over 70 developing countries, CARE helps poor families create lasting solutions to their most threatening problems. It combines the strength of communities, donors and an expert staff to win victories over poverty every day. Since the beginning of CARE Alabama, the Russells have set aside a fund each year from which to match "dollar for dollar" donations made to the campaign. 200% of every contribution goes directly to CARE. As always, Ben and Luanne Russell will continue to match any single gift up to a maximum of $25,000 - and all gifts made to CARE Alabama up to a total of $250,000.