The Ridge rockets to new highs


Ridge sales growth outpaces market

Sales of waterfront real estate on Lake Martin over the last 12 months have been pretty brisk. The total dollar volume, according to Lake Martin Area Association of Realtors MLS, has increased by 11.1% to $200,403,455 (total increase of $19,884,628), and the total number of transactions has increased by 6.3% to 421 transactions. Those are pretty impressive numbers.

One might expect a similar increase in The Ridge, but the increase was actually greater—much greater than that of the lake-wide market. Overall sales volume in The Ridge has increased by 61.5% for the 12 months ending in August. The total number of transactions has increased by 53.8%. Each category of property available in The Ridge has enjoyed an increase with single-family homes enjoying the largest growth with an increase of 65.9% in gross dollar volume.

Impact on Overall Market is huge

On a year-over-year comparison, The Ridge was the primary driver of the lake-wide sales increase. Overall dollar volume in The Ridge grew by $14,127,179 which was 71% of the lake-wide growth in sales. Last year, The Ridge share of sales was 14.18% of the gross dollar volume. This year, The Ridge’s share has grown to 19.52% of the total market. That is nearly one of every five dollars invested in lakefront property!

Buyer’s favor control, amenities, location

When talking to new owners about the reasons for choosing The Ridge for their lake home, a variety of reasons are given. The top influencers in their final decision to purchase were split evenly along three topics: quality and control of architecture, the number and variety of amenities, and the location of The Ridge.

A favorite pastime around the lake is looking at lake homes while boating. The Ridge is a favorite spot due to the lovely designs. The architecture is consistently beautiful, and people recognize the benefits of architectural review and compliance. Ridge home designs have consistently been on the leading edge of design trends; setting the standard for lake homes in the South.

There is not a community on the lake with the number and quality of amenities that exist in The Ridge. Not only is there a world-class clubhouse with swimming complex, tennis, fitness and fun, there is also the world’s largest lakefront marina. With miles and miles of trails, waterfront parks, owner’s boat ramp and park, and immediate access to the Russell Forest, The Ridge has something to offer everyone.

As with all real estate, location is everything. The Ridge is located in the center of the lake, easily accessible from Montgomery, Birmingham and Atlanta. Even more important is that once you are here, you have easy access to Russell Crossroads with Catherine’s Market, SpringHouse, and The Stables. World-class golf is available to members of the Willow Point Golf and Country Club only a short drive away.

New home designs and neighborhoods are on the drawing board. Stay informed about what is coming next to The Ridge and Russell Lands On Lake Martin by getting acquainted with one of our Sales Executives. They can be reached at 256.215.7011.

Dedicated Sales Team

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